We are hereby giving ourselves permission to write some really bad taglines for Creating the Future! So mark your calendars for Tuesday, May 28 at 1pm Pacific time (NA) to help us come up with some zingers!
Why "bad taglines"? To open up our creativity, to allow the GOOD taglines to surface without feeling forced.
For the past several months, Creating the Future's messaging / branding effort has been led by the gracious, smart, insightful and creative team of Dave Svet of Spur Communications and Zach Braiker of Refine and Focus, who have spent many hours helping us to refine and focus (with more than a nod to the name of Zach's firm). You can watch our most recent meeting here.
Which means we are ready to brainstorm a tagline / headline, a brief synopsis, and a call to action, to loudly and clearly tell the world who we are, and to invite them to take part! From there, graphics and web design and elevator pitch will all naturally fall into place.
To prepare for that event, we hope you'll help us with our homework – some question posed by Dave during our last session. As background, this is what people have told us resonates about our work:
- Creating the Future as a Living Laboratory
- Creating exponential change vs incremental change
- Reaching for what is possible / our human potential (vs reacting to what’s wrong)
- The intense practicality of what is normally written off as all that "airy fairy spiritual stuff"
- Creating the Future's network of change agents around the world, with real experience of what works to create change
- Anything else that resonate strongly with YOU?”
To prepare for our Bad Tagline Brainstorming Session, Dave has encouraged us to fill in the following prompts:
- We go to the Living Lab to ______________
- These are the brilliant people you will be with in the lab __________________
- Here are the amazing things you will do in the lab __________________
And I will add an item #4, for those who are already engaged in the work Creating the Future is doing:
4. What I value most about being part of this Living Lab is _________________________
And so, as we prepare for our brainstorming session on May 28, we throw those question out to you – to those who have been involved in Creating the Future’s work, and to those who have been watching from the sidelines.
What does Creating the Future mean to you? And from that, how might you answer these very practical questions?